About
I am Sanna. I'm a UX & Service Designer based in Göteborg. My background is in the humanities, with a master's in Interaction Design. It's a combination that makes me a systems-thinking designer, drawn to how design shapes human experience, culture and society.
That humanistic lens feels more relevant than ever. I think AI is one of the most exciting things to have happened to the design process, and I'm interested in what it asks of us designers. I believe that as almost anyone becomes able to build something digital and beyond, what will set trained designers apart is the ability to create truly human-centered products that feel beautiful to use. We will be pushed to be even better at the thing we are supposed to be best at: designing interactions between humans and machines that people can trust, feel safe, and recognise themselves in.
In my own daily work I explore how AI tools are changing my way of working and my role as a designer. I see that my design work is moving more towards designing skills, agents and .md files so that my AI tools can support me in a better way. It is also clear that the quality of the output is only as good as my human judgement guiding it. Designing that relationship, between human judgement and the machines we build to support it, is where I want to keep working next.
Experience
Work
AFRY Experience Studios
UX Designer 2022 – Current
Senior UX Design consultant with experience working embedded at Scania as UX Designer and UX Lead. Alongside client projects I've developed skills in AI design workflows including working with skills, design agents, and MCP connections.
Scania
UX Design Lead 2024 – 2025
Led the UX design direction for the AFRY Design Satellite at Scania, owning quality across deliverables and bridging design with development, product and engineering teams. Supported and mentored junior designers while maintaining close collaboration with Scania stakeholders to align design with project goals.
Scania
UX Designer 2022 – 2024
Led the interaction design for vehicle states, screen states and the startup/shutdown experience across Scania's new vehicle generation. Delivered design solutions through iterative client reviews, translating complex technical requirements into clear and usable interaction flows.
RISE Research Institute of Sweden
Service Designer & UX Researcher (Thesis project) 2021
Service & Interaction designer in a research project exploring how urban digital twins and AR can enable better citizen dialogue in urban development. The work was recognised as best thesis project 2021 by STIMDI and featured in the book Geodesign, Urban Digital Twins and Futures, Routledge, 2025.
RISE Research Institute of Sweden
Interaction Designer (Internship) 2019
Interaction Design internship where I participated in a range of projects in the fields of social innovation, future food and project management.
Education
MSc Interaction Design
Malmö University 2020 – 2022
BASc Culture, Media & Aesthetics
University of Gothenburg 2016 – 2019
Courses
Design Leadership
InUse Academy 2023
Non-fictional writing
University of Gothenburg 2019
Recognition
Award
Best Thesis Project 2021 — STIMDI
Featured in book
Geodesign, Urban Digital Twins and Futures — Cureton & Hartley, Routledge, 2025
Skills
Storytelling · User Journey Mapping · Service Blueprints · User Research · Workshop Facilitation · System Thinking · Design Thinking · Design Leadership · Prototyping · Wireframing · Information Architecture · Research Through Design · Project Management · Quality Assurance · User Testing · Scrum
Main Tools
Claude AI · Figma (Design, Make, Jam, Sites, Slides) · Lovable · Miro · Notion · JIRA · Confluence · Adobe Creative Suite · Raspberry Pi
Other
Driver License (B) · Swedish (mother tongue) · English (fluent in speech and text)
Photography
Alongside design, photography is what sparks my creativity. I use photography to catch a feeling, and to practice the art of noticing in an otherwise busy everyday. The selected pictures below gives a glimpse into my life outside of work. I am from Hälsingland in northern Sweden, and every summer our family moves to our summer house which is some of the best months of the year. I love days on the islands in Hälsingland’s archipelago, fishing, reading, cooking asian food and watching women’s football. I have travelled around the world by myself, and I’ve lived in London and Oslo. Right now I live in Majorna in Gothenburg with my wife and son.
Have a project in mind?
Available for full-time consultancy projects via Afry Experience Studios. If you have anything in mind, I'd love to hear about it.